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MarketingBelgium·2024·1 month
Facebook Leads → WhatsApp/SMS Automation
Automated WhatsApp and SMS messages triggered the moment users opt into Facebook ads — bridging Facebook Lead Ads with messaging platforms via Zapier.
Overview
Built for a non-technical Belgian business owner who was getting leads from Facebook ads but losing them because follow-up was manual and slow.
Solution
- Connected Facebook Lead Ads to a Zapier workflow
- When a lead submits the form, Zapier triggers immediately
- Sends a personalized WhatsApp message and/or SMS to the lead within seconds
- Lead data (name, email, phone) flows into the message template automatically
Client Experience
The client had no technical background. I handled all the configuration, explained each step in plain language, and did follow-up calls to ensure everything was working correctly.
Tech stack
ZapierFacebook Lead Ads APIWhatsApp Business APITwilio
★★★★★
"Cannot recommend working with Ghandour enough. He was extremely patient with all my questions coming from a non-tech guy, helped me understand what to do and did follow-up calls when I needed it."
— Pieter-Jan Depauw · Belgium